Seesaw

Brand Identity system

Instructor:

Gerardo Herrera

Brief

Seesaw is evolving from a learning platform that connects teachers, students, and families into a comprehensive student engagement platform. The new system integrates three key elements: digital portfolios where students can showcase their work, tools for family involvement, and a library of teacher-designed activities - all working together to enhance student achievement.

Logo

The logo captures the essence of celebration and connection. It represents those special moments when children proudly share their accomplishments with teachers and loved ones. The design cleverly merges two universal symbols of joy - a high five and a smile - creating a visual representation of these heartwarming exchanges.

Brand Elements

Inspired by the Seesaw logo, hands and characters form the core visual elements of Seesaw's brand identity. These versatile design components can be adapted across different applications while maintaining a consistent brand presence.

Icongraphy

The icon designs take inspiration from everyday objects, incorporating hand motifs alongside simple illustrations. This thoughtful combination makes the icons easily recognizable and relatable for young students.

Brand Application

Web and App

Medias

Social media plays a key role in Seesaw's outreach and community engagement:YouTube serves as an educational hub where Seesaw provides practical tutorials and tips, helping teachers and families maximize their use of the platform's learning tools.Instagram functions as a vibrant space to showcase student success stories and classroom moments, appealing to a younger audience while highlighting the platform's impact on learning and engagement.

Merchandise

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